Raquel

Once a quiet fishing village, Saint-Tropez has become one of the most iconic destinations on the French Riviera, famous for its glamorous allure and vibrant spirit. Its transformation began in the mid-20th century, when artists, actors, and jet-setters—drawn by the town’s beauty and freedom—turned it into a symbol of Mediterranean chic. Today, Saint-Tropez continues to balance its authentic maritime heritage with its reputation for high-end fashion, luxury yachts, and lively beach culture.

The heart of Saint-Tropez beats along the Vieux Port, where traditional fishing boats sit side by side with gleaming superyachts. Cafés and restaurants spill onto the harbor promenade, offering perfect spots for people-watching and soaking in the sun-drenched atmosphere. Just steps away, the old town, or La Ponche, reveals a more intimate side of Saint-Tropez, with narrow cobblestone streets, charming boutiques, and pastel-colored houses that reflect its Provençal roots.

Beyond its bustling port and old town, Saint-Tropez is world-famous for its beaches, particularly the legendary Pampelonne Beach. Here, exclusive beach clubs like Club 55 welcome visitors seeking relaxation, fine dining, and vibrant parties under the Riviera sun. Yet quieter coves and scenic coastal trails, such as the Sentier du Littoral, offer a more serene experience of the region’s stunning natural beauty.

Art and culture also play a key role in Saint-Tropez’s identity. The town has inspired countless artists, and its museums—like the Musée de l’Annonciade—celebrate its connection to the Fauvist and Impressionist movements. Whether sipping rosé in a vineyard, exploring historic citadels, or dancing until dawn, Saint-Tropez remains a place where the beauty of the Mediterranean and the energy of endless summers come to life.