Santorini isn’t just famous for its breathtaking sunsets and luxury villas—it also offers a uniquely elevated shopping experience. While you won’t find blockbuster designer flagships in Fira or Oia, the island is dotted with stylish boutiques and concept stores that perfectly merge global fashion with authentic Cycladic charm.
Bazaar (Fira)
Nestled on Fira’s main cobblestone street, Bazaar is a go-to boutique for international fashion lovers and locals alike. Here you’ll discover laid-back yet fashion-forward pieces—from Diesel, Miss Sixty, and Guess to elegant evening wear by Veloudakis—plus quality menswear from top global brands.
Ilias Lalaounis Jewellery (Fira – Fabrica Centre)
This prestigious Greek jewellery house brings its iconic craftsmanship to Santorini, set against a stunning Cycladic backdrop. Pieces inspired by Byzantine, Neolithic, and Mycenaean art await in this boutique, offering wearable treasures that echo centuries of Greek tradition.
Drakkar (Fira)
With two locations in Fira, Drakkar showcases foreign designer apparel alongside artisanal creations from distinctive Greek brands. Think breezy dresses, leather sandals, evening bags, and statement jewellery—pieces that practically beg to be worn on a magical island evening.
Speira (Oia)
Ideal for a leisurely afternoon visit, this sophisticated concept store stocks Greek-designed apparel and accessories, artisan candles, myth-inspired art, and chic Cycladic-themed objects—perfect for thoughtful souvenirs.
Ecru (Oia)
Housed in a traditional captain’s house, Ecru retains classic island architecture. Inside, you’ll find an elegant mix of Greek and international clothing, shoes, accessories, and unique handcrafted pieces that blend history with high fashion.
Silk Shop (Oia)
Once a bakery, now a refined boutique offering luxurious silk scarves, shawls, sarongs, silk clothing and vibrant bags. If silk is your passion, this is the place for heirloom-quality statement pieces.
The White Santorini (Fira & Kamari)
Channeling the motto “Life is an Island,” The White Santorini focuses on bright, cheerful boho-inspired pieces reflecting pure Cycladic summer vibes. With boutiques in both Caldera (Fira) and Kamari, it’s a go-to for joyous island-style keepsakes.
Spicy (Fira)
Perched with Caldera views, Spicy features Greek designers alongside local artisans whose creations brim with Cycladic spirit and craftsmanship—ideal for unique, locally rooted fashion finds.
Wanderlista (Oia – Mystique Hotel & Vedema Hotel in Megalochori)
Part of Mystique and Vedema hotels, this boutique curates beautifully curated Greek clothing and accessories. Designed by Anthologist’s Andria Mitsokos, Wanderlista blends high style with thoughtful island charm.
Ammos (Fira, Kamari & Oia)
One of the island’s largest fashion names, Ammos carries collections from labels like Mes Demoiselles, Moncler, Ash, American Vintage—and top Greek designers. With multiple locations, it’s a reliable destination for stylish vacation wardrobe staples.
Milo (Fira)
A luxe boutique in Fira featuring brands such as Celyn b, Marc by Marc Jacobs, Patrizia Pepe—alongside premium shoes, bags, and accessories. Milo caters to upscale tastes with a refined aesthetic.
Ceramic and Atlantis Bookstore (Oia & Fira)
For a touch of local tradition, don’t miss the charming ceramic workshops scattered around Fira and Oia—small handmade plates and cups are the perfect way to bring a piece of Greek craftsmanship home . And be sure to visit the Atlantis Bookshop in Oia, often called “the most beautiful bookstore in the world,” stocking an enchanting mix of English and French titles, art volumes, and island history—all in a picture-perfect setting.
Fabrica Shopping Centre (Fira)
Right in Fira, Fabrica acts as the island’s mini‑mall, offering well-known brands like Pink Woman, Yamamay, Superdry, and Adidas—all under one roof for convenient browsing.
